Stop asking your guests which treatment they want. Ask them how they want to feel
Strategy, sensoriality and performance for transformative wellness destinations.
Within 48 business hours
Morocco & Switzerland
Wellness Futures Advisory
25
+
5
75
+
400
k
25 years leading wellness operations at Clinique La Prairie, Royal Mansour and Es Saadi Marrakech. See how a Geneva palace hotel went from a CHF 300,000 annual loss to profit in 24 months →
Our promise
We turn wellness into a strategic, profitable asset. Our starting point is never a piece of equipment or a treatment menu, but an outcome. Modalities, spaces, protocols and teams are built afterwards, around that intent.
The most viable concepts are the ones guests never want to leave.
Seven ways to work together.
360° Wellness Diagnostic
.
- Audit · 3 to 5 weeks · From 7,500 € / 40,000 MAD
Concept & Pre-opening
- Consulting · 6 to 24 months · On quote
Turnaround & Restructuring
- Consulting & hands-on · 12 to 24 months · On quote
Team Training
- Training · 2 to 30 days depending on team size · On quote
Brands, Modalities & Ecosystem
.
- Consulting · 6 to 12 weeks · On quote
Guest Journey & Protocols
.
.
.
- Consulting · 2 to 4 months · On quote
Ongoing Advisory
- Retainer · 12 months, renewable · Monthly fees
A wellness approach that holds up on the P&L.
Wellness Futures Advisory works with hotels, resorts, clinics and hospitality groups that want their wellness offer to become a performance lever, not a cost line.
Wellness Futures Advisory grew out of that conviction. Sophie Agullana carried her own way of being into it: the rigour of an operations director, the creativity of someone who refuses ready-made models, and the attention to detail of twenty-five years spent watching how a place makes people feel.
We do not transpose off-the-shelf models. We build concepts that belong to their place, stand up commercially, and that teams can deliver day after day. Depending on the assignment, the firm draws on a network of independent experts: treatment-space architecture, training, nutrition, aesthetic medicine, brands.
Wellness does not stop at the treatment room.
A lasting outcome is built from the inside out. We work across all of these fields, in this order, because it is the one that holds.
What every assignment rests on.
The next wellness destination starts with a clear vision.
Let’s turn that vision into a destination with meaning, differentiation and commercial value.
Training, knowledge transfer and speaking.
Training is not a side service: it is what decides whether a concept survives. Sound positioning and well-designed protocols produce no lasting effect if teams do not know how to deliver them, or why.
- Treatment technique, face and body protocols
- Sensoriality and quality of touch
- “How would you like to feel?”, leading the guest conversation through the outcome
- Guest relations and consultative selling
- Wellness department management
- Opening training for pre-opening teams
On site, in small groups, in French or English. From 2 to 10 days.
Wellness Futures Advisory brought together strategic clarity, operational expertise and a genuine understanding of the guest experience. The approach helped us transform a wellness vision into a more coherent and commercially focused destination.
The strength of the advisory approach is its ability to look at the entire operation—from positioning and customer journey to team structure and performance. The result is a wellness experience that feels more desirable while remaining grounded in operational reality.
What stood out was the ability to translate an ambitious concept into something tangible, distinctive and ready to operate. From the experience design to the business model, every element was approached with both creativity and commercial discipline.
Background & Collaborations
